Client
Tees Food House
Services
Brand Perception Research, Brand Identity, Packaging Design, Customer Journey Mapping
Timeline
6 weeks
Impact
- Successfully launched with a cohesive and professional brand identity.
- Improved perceived value through strategic visual branding and presentation.
- Created a menu experience designed to improve customer navigation and ordering decisions.
- Established a consistent social media presence from launch.
- Built a flexible brand system capable of supporting future locations, packaging, merchandise, and delivery channels.
Creating a Distinctive Restaurant Brand From Scratch
When Tees Food House approached Kle Studio, the business was preparing to launch and needed a brand capable of standing out within Abuja’s competitive food and hospitality sector.
There was no existing identity, no established visual system, and no customer-facing brand experience. The opportunity was to create a memorable food brand that felt vibrant, approachable, and unmistakably Nigerian while maintaining the professionalism needed to support growth.
THE CHALLENGE
Many restaurant businesses focus heavily on food quality while underestimating the role branding plays in shaping customer perception. For a new business, the brand often creates the first impression long before customers experience the product itself.
Tees Food House needed an identity that could communicate personality, attract attention, and create a consistent experience across menus, social media, packaging, and future customer touchpoints.
The challenge was not simply to design a logo, but to create a brand people would remember.
OUR APPROACH
We began by exploring the personality of the business and the type of experience the founders wanted customers to associate with the brand. The objective was to create something energetic and expressive without appearing chaotic or unprofessional.
The resulting identity drew inspiration from culture, food, colour, and community. We developed a visual system that felt warm, welcoming, and full of character while remaining flexible enough to support future growth.
Beyond the identity itself, we redesigned one of the brand’s most important sales tools: its menu. Rather than treating it as a simple list of products, we approached it as a customer experience and sales asset. Through careful hierarchy, organisation, typography, and layout decisions, we transformed a large and diverse food offering into a menu that was easy to navigate and visually engaging.
To support marketing efforts, we also developed social media design templates that established consistency across the brand’s digital presence and allowed the business to communicate professionally from launch.
Client Testimonial
“Working with Kle Studio gave us much more confidence going into launch. The branding captured exactly what we wanted the business to represent and helped us present ourselves professionally from day one.”