Client
Clean Valor
Services
Customer Insight Studies, Competitor Intelligence, Brand Perception Research, Brand Identity, Packaging Design, Website Design, Customer Journey Mapping
Timeline
8 weeks
Impact
Clean Valor now has a cohesive brand system capable of supporting future growth beyond cleaning services. By repositioning the business around wellness, intentional care and premium quality, the company is equipped to launch new services, introduce branded products and create a more consistent customer experience across every touchpoint.
Repositioning a Cleaning Company into a Premium Wellness Brand
Clean Valor approached Kle Studio with a vision to build more than a cleaning company. The founders wanted to create a premium brand that customers would associate with wellness, intentional care and exceptional service, while laying the foundation for future expansion into branded cleaning products and hospitality essentials.
Our role was to develop a strategic brand platform that would differentiate Clean Valor in a crowded market and provide a scalable identity capable of supporting both its current services and long-term ambitions. The engagement covered strategy, identity design, brand guidelines, packaging concepts and a complete visual communication system.
THE CHALLENGE
The cleaning industry is often perceived as purely functional, with many businesses competing primarily on price, speed or convenience. This made it difficult for premium providers to communicate their value beyond simply delivering a clean space.
Clean Valor wanted to challenge that perception by creating a brand centred on wellness, trust and thoughtful attention to detail. The challenge was to build an identity that felt refined and contemporary while creating enough flexibility to support future product lines, hospitality offerings and business growth.
OUR APPROACH
Rather than beginning with design, we started by understanding the market, the customer and the company’s long-term ambitions.
We conducted research into the cleaning and hospitality industries, explored emerging visual trends and analysed opportunities for differentiation. Through this process, we identified an opportunity to position Clean Valor around intentional cleaning, premium care and wellbeing rather than transactional cleaning services. These strategic insights informed every subsequent design decision.
From there, we developed a complete brand system that could be applied consistently across every customer touchpoint while remaining flexible enough to support future expansion.
Client Testimonial
We approached Kle Studio looking for a new identity, but what we received was a completely new perspective on our business. Their ability to combine strategy, creativity and practical implementation made the entire experience invaluable.